7 May, Tuesday
how to become a successful influencer in kenya - 20 tips

how to become a successful influencer in kenya – 20 tips

This article is about how to become a successful influencer in Kenya. In the age of technology, it is not surprising that individuals make a living from the audience on social media platforms. Social media is one of the main reasons why most people use smartphones.

who is a digital marketer or influencer?

A digital marketer is someone who uses the internet to help businesses and brands get more attention and customers. They do this by using various online tricks and tools.

functions of a digital marketer or influencer

Here are some things they do:

  1. Plan Marketing: They make plans to advertise products or services on the internet.
  2. Create Content: They write articles, make videos, and posts on social media to tell people about products and services.
  3. Get Found on Google: They make websites and content appear higher in Google search results so more people see them.
  4. Paid Ads: They run ads on Google or other websites where businesses pay when people click on them.
  5. Social Media: They use Facebook, Twitter, and other social media to talk to people and show them things.
  6. Send Emails: They send emails to tell people about special offers or news.
  7. Analyze Data: They look at numbers and data to see if their plans are working and what can be improved.
  8. Make Ads on Social Media: They put ads on Facebook, Instagram, and other social media to reach more people.
  9. Work with Customer Emails: They send emails to people who have bought something before to get them to buy again.
  10. Check the Numbers: They use tools to see how many people are visiting websites and how many are buying things.
  11. Make Websites Better: They change websites so more people do what the business wants, like buy something.
  12. Manage Online Reputation: They make sure that what people say online about a brand or business is good.
  13. Automate Marketing: They use computer programs to do some tasks, like sending emails and posting on social media, without having to do it themselves.

how to become a successful influencer in kenya

Know the Market:

Understand the world of digital marketing in Kenya. See who your clients are and what others in the business are doing.

Business Plan:

Write down your plan for your business. Explain what you’ll do, how much you’ll charge, and how you’ll get clients.

Legal Stuff:

Register your business with the government and get the papers you need to run a digital marketing agency.

Your Business Name:

Pick a cool name for your agency that people will remember. Also, create a logo and a website that looks professional.

Learn the Skills:

Make sure you know how digital marketing works, or hire people who do. Stay up to date with new stuff in the industry.

Where to Work:

Decide if you want an office or if you’ll work from home. Having an office can make you seem more serious.

What You Offer:

Decide what services you’ll give, like making websites, ads, or doing social media stuff.


Choose how much you’ll charge for your services. Think about offering different packages for different budgets.

Getting Clients:

Find people who need your services. Talk to local businesses, make connections, and use online marketing to get clients.

Make Contracts:

Write clear contracts with your clients. These papers should say what work you’ll do, how much they’ll pay, and what both sides expect.


Build a website that shows your work, client feedback, and how to reach you.

Promote Yourself:

Use the tricks of the trade to market your agency. Get your website on the top of Google, use social media, and run online ads.

Build Partnerships:

Team up with other businesses to make your reach bigger and offer more services.

Talk to Clients:

Keep in touch with your clients and tell them how things are going with their marketing.


Get the right tools and software to work more efficiently and do better marketing.

Show Results:

Focus on getting good results for your clients so they tell others about your agency.

Be Ready to Change:

Keep up with the latest trends in digital marketing and make your services better to meet your clients’ needs.

Manage Money:

Keep an eye on your money – what comes in, what goes out, and what you need to pay in taxes.

Learn and Certify:

Think about getting certificates in digital marketing to show you know your stuff.

Quality Matters:

Always make sure your clients are happy and that you do good work.


How much are influencers paid in Kenya?

2,000 shillings – 7,000 shillings per post depending on your following

How many followers do I need to be an influencer?

  • 10,000 to 50,000 followers = Micro-influencer 
  • 50,000 to 500,000 followers = Mid-tier influencer 
  • 500,000 to 1,000,000 followers = Macro-influencer