how to become a successful influencer in kenya – 20 tips

This article is about how to become a successful influencer in Kenya. In the age of technology, it is not surprising that individuals make a living from the audience on social media platforms. Social media is one of the main reasons why most people use smartphones.

who is a digital marketer or influencer?

A digital marketer is someone who uses the internet to help businesses and brands get more attention and customers. They do this by using various online tricks and tools.

functions of a digital marketer or influencer

Here are some things they do:

1. Plan Marketing: They make plans to advertise products or services on the internet.
2. Create Content: They write articles, make videos, and posts on social media to tell people about products and services.
3. Get Found on Google: They make websites and content appear higher in Google search results so more people see them.
4. Paid Ads: They run ads on Google or other websites where businesses pay when people click on them.
5. Social Media: They use Facebook, Twitter, and other social media to talk to people and show them things.
6. Send Emails: They send emails to tell people about special offers or news.
7. Analyze Data: They look at numbers and data to see if their plans are working and what can be improved.
8. Make Ads on Social Media: They put ads on Facebook, Instagram, and other social media to reach more people.
9. Work with Customer Emails: They send emails to people who have bought something before to get them to buy again.
10. Check the Numbers: They use tools to see how many people are visiting websites and how many are buying things.
11. Make Websites Better: They change websites so more people do what the business wants, like buy something.
12. Manage Online Reputation: They make sure that what people say online about a brand or business is good.
13. Automate Marketing: They use computer programs to do some tasks, like sending emails and posting on social media, without having to do it themselves.

how to become a successful influencer in kenya

Know the Market:

Understand the world of digital marketing in Kenya. See who your clients are and what others in the business are doing.

Business Plan:

Write down your plan for your business. Explain what you’ll do, how much you’ll charge, and how you’ll get clients.

Legal Stuff:

Register your business with the government and get the papers you need to run a digital marketing agency.

Your Business Name:

Pick a cool name for your agency that people will remember. Also, create a logo and a website that looks professional.

Learn the Skills:

Make sure you know how digital marketing works, or hire people who do. Stay up to date with new stuff in the industry.

Where to Work:

Decide if you want an office or if you’ll work from home. Having an office can make you seem more serious.

What You Offer:

Decide what services you’ll give, like making websites, ads, or doing social media stuff.

Pricing:

Choose how much you’ll charge for your services. Think about offering different packages for different budgets.

Getting Clients:

Find people who need your services. Talk to local businesses, make connections, and use online marketing to get clients.

Make Contracts:

Write clear contracts with your clients. These papers should say what work you’ll do, how much they’ll pay, and what both sides expect.

Website:

Build a website that shows your work, client feedback, and how to reach you.

Promote Yourself:

Use the tricks of the trade to market your agency. Get your website on the top of Google, use social media, and run online ads.

Build Partnerships:

Team up with other businesses to make your reach bigger and offer more services.

Talk to Clients:

Keep in touch with your clients and tell them how things are going with their marketing.

Tools:

Get the right tools and software to work more efficiently and do better marketing.

Show Results:

Focus on getting good results for your clients so they tell others about your agency.

Be Ready to Change:

Keep up with the latest trends in digital marketing and make your services better to meet your clients’ needs.

Manage Money:

Keep an eye on your money – what comes in, what goes out, and what you need to pay in taxes.

Learn and Certify:

Think about getting certificates in digital marketing to show you know your stuff.

Quality Matters:

Always make sure your clients are happy and that you do good work.

faqs

How much are influencers paid in Kenya?

2,000 shillings – 7,000 shillings per post depending on your following

How many followers do I need to be an influencer?

• 10,000 to 50,000 followers = Micro-influencer 
• 50,000 to 500,000 followers = Mid-tier influencer 
• 500,000 to 1,000,000 followers = Macro-influencer